GEORGE TOWN: Etiqa Insurance and Takaful expects new business premiums of RM2 million from newly launched Elitelink, its first regular premium investment-linked plan.
Acting chief executive officer, Kamaludin Ahmad said the target was based on premiums over the next eight months, generated from 1,000 customers in the northern region.
"The target customers for the Elitelink product is those in the middle to higher-income group, as it provides a balance between security and wealth," he told reporters after the launch at the company's new office in Bay Avenue, here today.
In addition to the basic death and total permanent and disability coverage, customers have the flexibility to enhance the level of protection with optional riders, namely Elite Medic Rider, Elite Accelerated Critical Illness Rider and Elite Payor Waiver of Premium for Critical Illness Rider.
Meanwhile, Etiqa Takaful Bhd's chief executive officer, Ahmad Rizlan Azman said the takaful business going forward was challenging, but, the company expects positive growth amid various products lined up to cater to customer needs.
He said the positive outlook was based on the Malaysian takaful industry which is expected to grow between 15 per cent and 20 per cent in the next two to three years
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